Edgy Chicago ad agency Energy BBDO has come up with a series of new spots for the White Sox.

You know they’re edgy because their name is “Energy!”  They had to settle on that when they found out MethAddled is the name of a St. Louis sports bar.  And, only an edgy ad agency would not bother to have a Web site.  That’s so 2001, don’t you know?

In their spots, they show ‘average’ Sox fans who have unique traditions associated with their love for the team.

In this one, the guy claims he’s caught all kinds of things at Sox games.  Foul balls, home runs, batting practice balls, herpes…

In this one, the shoe bomber explains that he doesn’t shave until opening day.

But here’s the one I can’t wait to see.

Father/Son day at Comiskey.  Now, THAT’s a tradition.

Can't beat fun at the old ballpark.

This is probably not Tom Gamboa’s favorite commercial.