Edgy Chicago ad agency Energy BBDO has come up with a series of new spots for the White Sox.
You know they’re edgy because their name is “Energy!” They had to settle on that when they found out MethAddled is the name of a St. Louis sports bar. And, only an edgy ad agency would not bother to have a Web site. That’s so 2001, don’t you know?
In their spots, they show ‘average’ Sox fans who have unique traditions associated with their love for the team.
In this one, the guy claims he’s caught all kinds of things at Sox games. Foul balls, home runs, batting practice balls, herpes…
In this one, the shoe bomber explains that he doesn’t shave until opening day.
But here’s the one I can’t wait to see.
Father/Son day at Comiskey. Now, THAT’s a tradition.

This is probably not Tom Gamboa’s favorite commercial.

Just as long as the royality checks roll in; the pain will be soothed.
Why weren’t we contacted about a commerical spot? 30 year anniversary, this year, you ungrateful bastards. We can blow some screamo CD’s this time. Call us, Jerry.
I tell the time of day, not of the year. Morans.
Roasted.
Every time I see the picture of those massive biceps and forearms flailing at Gamboa I think that they could really raise a nasty welt if they landed just right.
Is that a knife sticking out of my belt?
How about the spot for if you attend at least half of the home games at Comiskey, the opportunity to meet the guy who mugged you last year. You know, catch up on what’s been going on since the last time you seen them. Had they been pinched since then? What type of drugs are they going to buy with your money? If you are going do spots about enticing people to come to the game, prepare them with some reality.
It’s Garry with two Rs. Just like “irrelevant.”
Oh, I completely have a new screensaver now…